One Knight in Product

Mapping your Way to B2B Product Success (with Daniel Elizalde, author ”The B2B Innovator’s Map”)

An interview with Daniel Elizalde. Daniel is a Product Advisor to ClimateTech product teams and long time IoT guru. He's also recently decided to tackle some of the problems B2B product managers have getting their ideas to market. He's tackling this with his own podcast as well as new book "The B2B Innovator's Map".
We speak about a lot, including:
Why he decided to write his new book now, and how he tried to make it actionable and fresh with numerous real world examples from his own career and long experience consulting with B2B firms
How the vast majority of B2B innovations fail, how his book aims to offer a solution to this and give a process to enable B2B product leaders to get from zero to their first ten customers (and who those ten customers should be)
How his experience in Climate Tech has helped him come up with recommendations on how to frame seemingly esoteric B2B products in ways that resonate with those customers' real problems and drawing a line back to real world ROI
The six stages of the B2B Innovators' Map (Strategic Alignment, Market Discovery, User Discovery, Solution Planning, Prototyping, Early Adopters), what they involve and when to double back
The importance of cutting your losses with Early Adopters, and not succumbing to the temptation to do absolutely anything to keep a customer on board if you've proved it doesn't make sense for you in the wider context of your product
The risks of coming to the end of the process with a niche product for a limited audience, and how to make sure that the things you're building are made generic for an entire market
What comes after the B2B Innovator's Map and the importance of aligning next steps with your leadership team to take your learnings to the big time
And much more!
 
Buy "The B2B Innovator's Map"
"Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don’t satisfy a market need, so customers don’t buy them. The B2B Innovator’s Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy."
 
Visit The Book Website for more info.
Contact Daniel
You can find Daniel on LinkedIn or DanielElizalde.com.

Betting on the Value of Product Design at the Organisational Poker Table (with Andy Budd, Executive & Design Leadership Coach & Founder @ Clearleft)

A message from our sponsor
Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. Go to Skiplevel.co and use code OKIP75 to get $75 off the program by 15th June, 2022.
About this Episode
An interview with Andy Budd. Andy is the founder of Clearleft, one of the UK's original design consultancies. He's now an in demand speaker, thought leader and advisor on the topics of design & entrepreneurship.
We speak about a lot, including:
The story behind his departure from day-to-day operations at Clearleft, how he believes that startup founders have a shelf life as CEO, and the importance of bringing new blood into the company as you scale
The problems with getting design practices changed in established companies and why he's focusing now on going back to basics with early stage startups and working with founders to instill good design practices from the beginning
Why it's important to get design into the startup as early as possible to apply structure and rigour, but how many founders have done more product discovery than we give them credit for
How early product managers in founder-run startups are often brought in as the equivalent of short order chefs and the folly of trying to turn McDonalds in to a Michelin starred restaurant
The common situation when early founders being people into the company to help apply process, get frustrated when everything slows down but how it's fair enough for founders to feel this since it's ultimately their business on the line
How most companies should probably do more research but how most product designers should be more pragmatic and realise that ultimately they can help to sustain the business with less-than-perfect designs
The trouble that product & design people can have getting to the top table, the things they might need to do to get there and how product & design teams are playing chess while the rest of the leadership team are playing poker
And much more!
Contact Andy
You can find Andy on Twitter or check out andybudd.com

Solving the Innovator’s Dilemma with Compassion Driven Innovation (with Nicole Reineke, VP Innovation @ Iron Mountain & Co-Author ”Compassion Driven Innovation”)

A message from our sponsor
Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. Go to Skiplevel.co and use code OKIP75 to get $75 off the program by 15th June, 2022.
About this Episode
An interview with Nicole Reineke. Nicole is a strategist and author with 75 patents to her name. She wanted to help others unlock the innovator within them and wrote "Compassion Driven Innovation" with a cross-functional group of co-authors. The book aims to give business owners and product leaders a proven methodology to defeat the Innovator's Dilemma and get the best innovation results.
We speak about a lot, including:
Some of the early reception for her book, how people have started to adopt it and use in within their organisations, and how she wrote it very cross-functionally with 2 co-authors from different fields
Why she needed to "write the book she needed to read" after having been granted 75 patents and realising that there was a method to drive true innovation
How she started off researching a number of companies to work out the four core root causes of innovation failure: Exclusivity, Missing the most pressing challenges, Overestimated value and Unsupported moon shots
How this book tackles some of the gaps left behind by the classic Innovator's Dilemma and offers innovators a way to solve it
The tale behind the compassion driven innovation methodology, how can it help mitigate the 4 different types of innovation failure, and the 4 stages of the compassion driven innovation process: Include, Discover, Enlighten & Activate.
The importance of transparency and openness, using artifacts to ensure everyone knows why decisions are being made, and having political nous to make sure you get buy in and nip dissent in the bud
Why it's essential to be able to pivot based on new information or data throughout the innovation cycle, not falling in love with your ideas and the perils of discovery theatre
And much more!
Buy Compassion Driven Innovation
"This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills."
 
Visit the book website or check it out on Amazon or Goodreads.
Contact Nicole
You can find Nicole on Twitter or LinkedIn

Moving Beyond Survival and Paying Off Your Vision Debt (with Radhika Dutt, author ”Radical Product Thinking”)

A message from our sponsor
Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. Go to Skiplevel.co and use code OKIP75 to get $75 off the program in the next 30 days.
About this Episode
An interview with Radhika Dutt. Radhika is a product leader, consultant & author of "Radical Product Thinking". This is actually the third time I've spoken to Radhika about some of the themes from her book, and product vision in general and on this episode we go deep on vision vs survival.
We speak about a lot, including:
How the book's going international these days into various markets, how it's going down there and whether she has plan for world domination
Why she's not making the mistake of some product companies and avoiding getting seduced by expanding market share or increasing revenue by going to international markets unprepared
Why revenue can never be your North Star or part of your vision at all, and how product companies need to learn to prioritise vision against survival
The concept of vision debt where you just build stuff to survive, how much vision debt is healthy and how you're always going to have to pay it back
The importance of storytelling when trying to sell the benefits of a vision-led approach and a lesson from the different strategic approaches Marvel & DC took with their films
The idea of an ethical line in the sand which product people don't want to cross but how easy it is to accidentally cross it, not with one big mistake but many small ones
Why you should examine your personal vision and survival metrics, make sure you stay true to yourself and take an ethical stand where you can
And much more!
 
Buy Radical Product Thinking
"Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products."
 
Visit the book website or check it out on Amazon or Goodreads.
Listen to Radhika's other episodes
We covered some of the broader themes from Radhika's book in our first episode Episode 82 - Curing Product Diseases with a Radical Product Vision or our second episode Episode 92 - Digital Pollution & The Product Hippocratic Oath.
Contact Radhika
You can find Radhika on Twitter or LinkedIn

Inside the Mind the Product Acquisition - Why Now & What’s Next? (with James Mayes, Evangelist @ Pendo & Co-Founder @ Mind the Product)

A message from our sponsor
Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. Go to Skiplevel.co and use code OKIP75 to get $75 off the program in the next 30 days.
About this Episode
An interview with James Mayes. James is the co-founder and former CEO of Mind the Product, one of the world's leading product communities. James came on to talk about the recent acquisition of Mind the Product by Pendo, his new role as Product Evangelist for Pendo, and some of the themes he's talking about on his travels.
We talk about a lot, including:
Why the Mind the Product team decided to sell themselves to Pendo in the first place, why they did it now and whether they've maintained editorial independence post-acquisition
Whether there was any concern that they might be doubling up or treading on each others' toes with the two sets of product conferences, podcasts and online communities
His new role as a Product Evangelist, what that means for Mind the Product and for Pendo, and whether he's an evangelist for product management as a whole or for Pendo's solutions
Whether he's the Pendo answer to John Cutler, the prospect of an arms race of content creation and whether James could beat John in an arm wrestle
Whether there's a growing need for product advocacy to help product people be successful & some of the similarities with developer relations teams
His continuing desire to support the growth of product teams and product processes but also the fundamental craft of product management
Some of the thoughts on his mind right now about scaling product teams through technology & the missed opportunities of many attempted digital transformations
And much more!
Contact James
You can email James at james@mindtheproduct.com or connect with him on Twitter or LinkedIn.

Developer Relations & Product Management - Friends or Foes? (with Tessa Kriesel, Head of Platform DevRel @ Snap & Wesley Faulkner, Head of Community @ SingleStore)

A message from our sponsor
Do you struggle with communicating with dev teams and understanding technical terminology and concepts? On episode 98, I hosted Irene Yu, founder of Skiplevel, an on-demand training program that helps professionals and teams become more technical in just 5 weeks... All without learning to code. Learn the knowledge and skills you need to better communicate with devs and become more confident in your day-to-day role with the Skiplevel program. Go to Skiplevel.co and use code OKIP75 to get $75 off the program in the next 30 days.
About this Episode
An interview with Tessa Kriesel & Wesley Faulkner. Tessa & Wesley are passionate advocates for the craft of Developer Relations (DevRel), building communities and supporting users of products aimed at developers.
We talk about a lot, including:
What DevRel is, what they love about it and how there's not one boring DevRel person in the world
Their journeys into DevRel and whether there's a standard career path for people trying to get into the trade
The types of companies that need DevRel teams and how the concept of "developer-first" and "developer plus" products informs when you need to spin up a DevRel team
Where DevRel sits within the organisation, the other functions it intersects with and whether it's really just a part of marketing
Why it matters that business leaders understand the true value of DevRel rather than seeing them as one team to do just about anything that comes up
Whether we need DevRel at all when the vast majority of PMs claim to be technical enough to talk to developers anyway
The ways that DevRel and Product teams can work together, some of the things that DevRel teams need from PMs & what they can give back in return
And much more!
Contact Tessa or Wesley (or both!)
If you want to catch up with Tessa, you can reach out to her on Twitter, on Polywork, at TessaKriesel.com or check out Devocate
If you want to catch up with Wesley, you can reach out to him on Twitter, on Polywork or check out his podcast Community Pulse.

Using Solution Tests to Make Sure You’re Building Products Users Want (with Jim Morris, Founder @ Product Discovery Group)

A message about mentoring
I'm passionate about mentoring & think it is a high leverage activity for product managers as they develop in their careers. I mentored 76 people in Q1 2022 but have realised I don't scale so am working with a buddy to match mentors & mentees. Sign up here to be a mentor, mentee or both!
About this Episode
An interview with Jim Morris. Jim's a product discovery & experimentation coach who wants teams to stop wasting their time with discovery if they're not going to do anything with it. He's currently running Product Discovery Group out in Silicon Valley.
We talk about a lot, including:
The goals of Product Discovery Group, the problems he helps to solve, how he got started as a product discovery coach and that time he hung out with Jeff Bezos
How many companies see funding as the ultimate validation of their idea but forget to talk to their customers and check if the idea is actually viable for the business
Why we need to remember that product discovery is not just there as an artificial stage gate to delay decision making and should always serve the overall business goals
How there are bad product companies with good product managers and good product companies with bad product managers, and how Silicon Valley startups are in the same boat as the rest of us when it comes to good product discovery practices
How we can bed product discovery in with leadership, how to persuade them that there's a different way to lead, and how to skill up product teams that have never done product discovery before
The concept of a Solution Test, the importance of presenting multiple solutions, why you have to get interactive rather than just show stuff, and why you should never concentrate on usability first
How to apply structure to your discovery data collection to make it easier to extract insights from the data and turn them into action
And much more!
Contact Jim
You can reach out to Jim on Twitter, on LinkedIn or check out Product Discovery Group.

Building Life-Centred Products with Collaborative Product Discovery (with Sophia Höfling, Co-founder & Head of Product @ Saiga)

A message about mentoring
I'm passionate about mentoring & think it is a high leverage activity for product managers as they develop in their careers. I mentored 76 people in Q1 2022 but have realised I don't scale so am working with a buddy to match mentors & mentees. Sign up here to be a mentor, mentee or both!
About this Episode
An interview with Sophia Höfling. Sophia is a former Head of Product at Babbel and now co-founder and Head of Product at Saiga, a Berlin-based productivity startup where they're aiming to save people from life admin. Sophia's passionate about life-centred design and collaborative product discovery.
We talk about a lot, including:
The mission behind Saiga and how they have started with a Wizard of Oz product as they try to work out the most important problems to solve
The tricky transition from established product companies to new startup foundership and having to do everything yourself
The concept of life-centred design and why we can't just listen to users but have to consider the holistic impact of our products on all stakeholders
What to do when your customers don't care about the ethical merits of your product but you want to do the right thing anyway
The importance of collaborative, rather than cooperative, product discovery and how to include people from outside the classic product trio in your discovery journey
Whether doing all this discovery slows you down, whether that's OK and the importance of timeboxing discovery efforts to avoid getting caught in an infinite loop
How to get buy-in for product discovery from sceptical leadership and convince them of the benefits of a good discovery flywheel
And much more!
Sophia's on Medium
Check out Sophia's articles on Medium, including
It’s time we move to life-centered product development
The importance of collaboration in product discovery (and how to get it right)
Contact Sophia
If you want to catch up with Sophia, you can reach out to her on LinkedIn.