Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)

An interview with Heather James. Heather is the Founder of The Product-Led Alliance, providing a community, events and materials fora community of passionate product professionals, obsessed with Product-Led Growth. We talk about...

• What the Product-Led Alliance is and what it offers
• Why Heather is so passionate about Product-Led Growth and some of the challenges in getting there
• How she defines Product-Led Growth and how it differs from the dictionary definition
• What made her start the Product-Led Alliance when she did
• How a community with so much free content pays the bills
• How they had to pivot because of COVID-19
• What makes her most proud of the Product-Led Alliance so far
• Future ambitions to take over the world
• Shock horror ... a rival podcast! mumble grumble

And much more!